Features That Define the Facebook Timeline for Business

Washington Women in Public Relations

On March 30th, every Facebook page was converted to the timeline layout. Is your brand and/or organization prepared? Here are the five most exciting changes to take advantage of to make sure your page gains distinction right off the bat.

1. Friend interaction with brand pages

Facebook has always shown you which of your friends “like” a brand or organization’s page, but now they’ve gone one step further in customizing the page content. Now featured prominently on your timeline is your friends’ discussion of the brand, so you can see involvement from your connections.

On the right hand side of a page timeline users now see likes as well as interactions. Facebook knows that out of The Office’s 10 million likes and 64,000 people talking about the show, users care most about their friends and what they think. And that information should come first to my line of sight. So any viral buzz you generate can live longer than in previous formats.

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